Lipton Tea is once again the presenting sponsor of the Fayetteville Half Marathon and companion races.  Lipton, one of the many Unilever brands, is one of the world's great refreshment brands, making a big splash in the global beverages market with tea-based drinks including leaf tea, infusions, ready-to-drink tea and other healthy, refreshing alternatives to soft drinks. Lipton continues to lead as the global tea beverage market, making a big splash with a variety of tea-based drinks.

The Fayetteville Half Marathon and All Sports Productions for the second year in a row is partnering with University of Arkansas graduate-level students to give them practical and hands-on experience in promoting a major event.  Students are given responsibilities ranging from marketing to volunteer coordination.

All Sports Productions is a sports event management and consulting company formed in 2002. All Sports Productions promotes cycling, running, duathlons, triathlons, adventure runs and other outdoor events. The goal of the company is to produce races at the highest standards which are locally, regionally and nationally recognized events with a festival-like atmosphere. The mission of each event is to engage new participants and spectators in a healthy, multi-sport lifestyle.